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Loya Milk welcomes Don Jazzy as its brand ambassador in Nigeria
Loya milk has officially unveiled Don Jazzy as its new brand ambassador. Don Jazzy, who was palpably excited about the appointment, praised Loya milk for the honour and pledged to play his new role to the best of his abilities.
Speaking at the launch, which was also attended by Don Jazzy’s father, Wande Coal and other members of the Mavin crew, the Commercial Director of Promasidor Nigeria limited, Mr. Kachi Onubogu said, “Our choice of brand ambassador is driven by the essence of the brand and its proposition to its target audience”.
Continuing the Commercial Director said “ Loya premium milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers. In 2011, Loya milk brand rewarded Nigerian consumers with a total of N50m in INSTANT CASH PRIZES. Loya milk brand is therefore a brand that is loved and well respected by consumers”. Winners of an online social media promotion also stood the chance to win a part in the latest Loya TV commercial alongside Don Jazzy, as well as a Samsung Galaxy 3 smartphone and a night in a top hotel. For his part, Don jazzy stated that there is a lot of synergy between Loya milk and his personae and promised to be a good ambassador of the brand.